Sourced from the jungles of Bastar, mahua to go mainstream under govt scheme
To popularise authentic tribal products across the country and increase its market share, the Tribal Affairs Ministry now plans to bottle mahua, the traditional tribal drink, and sell it in the open market across the country.
Pravir Krishna, Managing Director, Tribal Cooperative Marketing Development Federation of India (TRIFED), said it will be sold as a mildly-alcoholic drink. “We plan to add various flavours to mahua such as ginger, pomegranate and ajwain (carom seeds), and sell it in the market like a mildly-alcoholic beverage, on the lines of the (Bacardi) Breezer.” Read more
Courtesy: The Indian Express